By Dave Lancaster
As far as publicity stunts go for major film releases, this one is pretty small scale but perfectly formed. In an attempt to give Marvel's Ant-Man movie a little more publicity, micro cinema tickets (just 5 x 10mm!) were scattered across the UK.
One hundred ant-sized IMAX tickets are hidden around three UK cities – London, Manchester and Birmingham – to celebrate the IMAX® 3D release of ANT-MAN in UK cinemas from Friday 17th July.
The little tickets are completely valid and can be exchanged for entrance into the epic film. Clues are found on IMAX’s twitter page at www.twitter.com/imax. Those who are successful in their hunt will be encouraged to tweet a selfie with their tiny ticket to @IMAX using the hashtag #IMAXAntMan.
A reformed criminal with amazing powers must save the world in incredible Marvel superhero Ant-Man's screen debut. Scott Lang (Paul Rudd) is a con-man whose extraordinary Ant-Man suit allows him to shrink in size while boosting his strength. With the future of the world at stake, he must find his inner hero and help his scientist mentor Dr. Hank Pym (Michael Douglas) to pull off an audacious heist. 'Yes Man' director Peyton Reed helms this great new addition to the Marvel Cinematic Universe.
Check out the images below and be sure to watch the brilliant trailer at here Cinemas Online!
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