Now here's a PR stunt with legs: To celebrate the cinematic run and subsequent DVD release of 'Buck', the world's first screening for horses was undertaken!
While drive-thrus have been around for decades (particularly in America), this cinematic event saw over 20 horses and their riders saddle up and ride into the stable screening room to enjoy the real life documentary on Buck Brannaman – the real life 'Horse Whisperer'
In a neat twist, popcorn was served in nosebags! Merrist Wood Stables in Guildford, England was the venue. Check out some of the images provided by the PR company below as well as the YouTube footage:
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