'The Dark Knight Rises' breaks IMAX records
'The Dark Knight Rises' was always going to be one of the biggest films of the summer and it's broken a new box office record before it was even release: IMAX presales were shattered.
Christopher Nolan's film opened Friday July 20th but London's BFI IMAX cinema announced that 62,300 tickets were sold prior to release, grossing £1,001,300.
'Batman' fans who were desperate to see the film on Britain's biggest screen accounted for the fact that figures for both the advance box office gross and the number of tickets sold have beaten the cinema’s previous best-ever advance sales, which were for 'Avatar' in December 2009 (£607,000 sales for 47,000 tickets).
'The Dark Knight Rises' also broke BFI IMAX records for highest first day sales ever (24,754 tickets grossing £409,838) and the highest first week sales ever (38,658 tickets grossing £634,013). Both these records were previously held by Prometheus.
Series director Christopher Nolan is a big fan of IMAX technology, shooting portions of 'The Dark Knight' with the high-spec cameras and considerably more of his trilogy closer (over an hour) with the format. The second film, 'The Dark Knight' marked the first time ever that a major feature film was partially shot with IMAX cameras.
Dennis Laws, General and Technical Manager, BFI IMAX comments: “These figures prove that seeing The Dark Knight Rises in IMAX, to truly experience Christopher Nolan’s incredible vision for the film, is an unmissable event this summer. People are even flying in from abroad especially to see the film at BFI IMAX. We want as many people as possible to be able to see it, so we’re already adding extra shows to meet the demand.”
Check out trailers and other materials from 'The Dark Knight Rises' HERE at Cinemas Online.
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