Two producers win '50 Shades of Grey' film bidding war

Everyone's been reading it and pretty soon we are all going to be watching it: The '50 Shades of Grey' film adaptation has made a major step forward, after two producers won a bidding way to make the film.

Mike De Luca and Dana Brunetti will take on the hugely successful erotic fiction bestseller (20 million copies and counting making it the fastest selling paperback of all time) for its big screen debut.

'American Psycho' author Bret Easton Ellis expressed an interest in writing the script a few months ago.

"I think David Cronenberg is a great idea for directing Fifty Shades of Grey and we worked together on American Psycho in its initial phase," he tweeted. "I'm putting myself out there to write the movie adaptation … This is not a joke. Christian Grey and Ana: potentially great cinematic characters."

Now with some producers on board decisions like that can be fully addressed.

The producing team had a hand in producing Best Picture Oscar nominee 'The Social Network', giving the project a touch of class.

Author EL James sold the rights to Focus Features and Universal back in March for an undisclosed (but probably incredible) sum. James, like JK Rowling did with 'Harry Potter', will be involved in cast and crew choices.

The plot revolves around a naive college student who falls for a handsome billionaire who just happens to be into BDSM (bondage, discipline, sadism, and masochism), giving the relationship a dangerous slant that threatens to consume them both.

The novel, first published online, was followed up with '50 Shades Darker' and '50 Shades Freed', although the film contract is just (initially) for the first film.

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